Archive for December 5, 2013

Dear Politicians, Join the Social Media Bandwagon

Written by Julie. Posted in Comunicación política, Online advertising companies, Seminario practico de elecciones en españa

Marketing politico
Television commercials used to be a great way to advertise a product or service. Other media outlets like newspapers and magazines were also a solid way to reach out to the public. But with the rapid expansion of social media, businesses have turned to sites like Twitter and Facebook to market themselves. Jumping on this bandwagon are political marketing campaigns. Politicians have begun using social media to garner support for their re-election, and gain support from the public, particularly for new laws they are trying to pass. Because of the level of its outreach, social media is becoming an important platform for political communication. Many candidates have created Facebook pages about themselves and the issues that they support. Users can “like” the page, make comments and interact with the candida