Evolving Direct Mail to Create New Customers

Postcard direct mail

Postcard printing can be one of the more cost effective direct mail advertising ideas for your business. The first recorded souvenir postcard came from Vienna, Austria in 1871, but shortly after they were most likely adapted for business purposes in an effort to draw in new customers.

As a business owner, you can effectively create your own business postcards to send to your prospect lists as a way to offer further products or services. As you research solutions and start evaluating direct mail design ideas, you need to nail down your message and target audience.

The best audience for any direct mail campaigns will consist of prospects that are already looking for your product or service. That means that just sending postcards direct mail will typically go to a large percentage of people that are not currently looking for your specialty. If you can buy or compile a list of people that already have a particular need or interest in your products and services then you can increase your conversion rates significantly.

The other important element of direct mail campaigns falls to the marketing message included. The best use of the postcard may be to have a headline that identifies the problem your are proposing to solve and to whom you are talking. While you want to increase your prospect list, a good headline can also help you to repel those that are not good prospects for your offer. You do not want to waste time with the tire kickers. A good headline and supporting message will keep those people out of your funnel by design.

Once you have created your postcard and sent the first set, you need to maintain records of conversion. Just because you only get a certain response does not mean that you were unsuccessful with your direct mail campaign. You should be able to test your messaging against another version in an effort to increase your response next time.

Author: Julie

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