A marketing reseller wears quite a few different business hats. In addition to having to scout clients, an online marketing reseller has to find writers they pay for content that is ready to get sold. Selling content that is not up to scratch will do a resell marketing service no good. This is why quality writers have to be recruited for any resell marketing program. As if recruiting quality writers and finding clients was not enough work, most reseller marketing services are run by people that keep up with search engine optimization news. Tracking changes to the search engine optimization industry is essential. If you produce content that is no longer effective, including the use of keyword stuffing tactics that fell out of favor more than five years ago, then most clients will move on to a different resell marketing program.
If you are able to both manage talent, meaning your developers and writers, and market your services successfully to new clients, then starting a resell marketing program might be for you. The sales skills you will need to develop might come from a quality college education. However, real world sales experience is usually more important for resellers. Most clients these days are savvy when it comes to marketing services. Their savvy means they understand you are selling them content at a higher price point than you paid a writer to develop said content. However, your profit margin comes as a function of your ability to make sure that deadlines are met, that quality assurance is provided and that keyword research is routinely performed. Keyword research is an especially important part of resell marketing services. If you are not able to make use of a keyword that will help your client attract new business from web search users, then you will probably not be able to attract many clients at all.
Free tools for search engine optimization exist, leading some businesses to believe they can handle this facet of web marketing on their own. However, most free tools are not as useful as the premium tools you will be expected to understand as a resell marketing expert. Learn more about establishing a program for reselling web content by researching these programs online. You can resell email content, social media content, web copy, guest blogger copy, complete website packages and more to clients in need of marketing support to achieve growth.