Although refined in recent times, the concept of marketing has been there since the beginning of mankind. One may not even realize that he is doing marketing while he is literally doing it. We do it regularly in our daily lives. When you tell your friend to watch a movie try a restaurant or read a book what you are doing is in an essence is a marketing exercise. We promote things because either we liked them or disliked them. The main purpose is to grab attention and get your message heard. However businesses do promotion because they want to expand their customer base and in turn increase their profits. Therefore they try to follow established principles of marketing so the result is more effective.
With the advent of internet and email the concept of email marketing came into being. Marketing campaigns via email are more targeted and achieve better results. The costs are also significantly lower than traditional media. When you market a product via traditional advertising you cannot target a specific audience. Also the choice to customize your advertisement according to different categories of customers is not available. Through internet customers can be categorized and then specifically targeted to achieve desired growth.
Through internet trends can also be identified. These trends help the businesses design better products and market them efficiently. Mobile phone and fashion industries are some major industries that make use of trends in their marketing strategies. Email marketing white label is a technique used by many businesses to promote their products via internet. White label is a term used when an email hosting service sends email on your behalf but rebrands it by adding your company’s logo. An email which looks like it is sent by the business itself and has no knowledge about the email hosting company is called a white label email.
Email white label is expensive than regular email marketing. It is beneficial to only those firms which have a significant goodwill and recognition of their own. If a new business adopts this technique users will most probably consider the email as a spam and simply delete it. The reason is that they don’t recognize the name and logo of the business. These businesses should therefore choose popular email hosting services like hotmail and Gmail. Outsourcing the marketing campaign to these organizations is both cheaper and effective than in house marketing.