Did you know that a half of all local searches are conducted on mobile devices? That is precisely why the amount of money spent on local mobile advertisements by small businesses is expected to grow from $800 million to $18 billion in the next three years. If your company still has not jumped on the local search optimization bandwagon, you may want to do so before you get left in the dust!
What is local search optimization? Also known as local search seo, local search optimization is the act of creating content (such as blog posts, and informative articles) that is linked to a small business with the goal of improving search engine ranking.
Over three quarters of businesses who outsource to a search marketing company utilize content creation. The more high quality content that is linked to a business, the higher up the business goes on the Search Engine Result Pages (SERPS) of the most popular search engines, such as Google, Yahho!, Bing, and Ask.com.
Google owns between 65 to 70 percent of the total search engine market share, so their algorithm is the one which any reputable, affordable seo company bases their SEO strategies on. The Google algorithm is how small business SEO services are formulated. Content creation has been the most effective technique since SEOs inception, seeing as three quarters of search engine users claim to never click past the first page of SERPs when looking for a product.
The future of local search optimization is bright and unknown. SEO has not been around for very long, but in its short period of application, it has grown into one of the most effective forms of internet marketing available.
Local search optimization companies are constantly innovating and finding new ways to market on the web, too. There are truly no limits to a well executed SEO driven marketing campaign.