It seems like almost every industry has those ubiquitous trade shows, which exist over a weekend in a sunny place where hundreds of different businesses gather to show their wares, meet consumers and network. It can be a crazy experience. No matter what industry a business is in, the expectation is that there will be a lot of competition. That is why having quality fabric displays for trade shows is so important.
With the trade show industry worth $100 billion in the United States, it is not surprise that interactive technology and media is not just a gimmicky option for exhibitors. It is actually quite necessary to present relevant content and to engage visitors, which is why fabric displays incorporate them now. The days of the simple literature rack and pretty table throws for fabric displays are gone, though they still play an important role in making the display look nice.
But with 61 percent of Fortune Global 100 companies using their Facebook page or a special Facebook event page to promote their booths, it is clear that the expectation for fabric displays has increased. In the past, something static might have sat behind trade show display cases, but now it is more than likely to be a television or computer monitor. Retractable banner stands no longer advertise a physical address, but a website address or social media handle.
Fabric displays may be changing slightly, but the need for a portable trade show display is not changing at all. Trade shows still help increase sales, reinforce market share, position the brand and increase the customer base of a company exhibiting at a show. Perhaps that is why the longest trade show, the Tucson Gems and Minerals show, lasted for two solid weeks.
To truly compete for eyes at a trade show, a business has to do something really special with their display. Simply showing up is no longer good enough. Society has moved into the era of the glance, where a business has just as long as a brief glance to attract the attention of a future customer or business partner. There is not one particular thing that will guarantee a hit trade show booth. Instead it is a combination of old fashioned pleasing and eye catching design with new interactive features that will make trade attendees remember a booth and remember a business when they are looking to make a purchase in the future.
